Ole Kirk Christiansen is a carpenter whose home is Billund in Denmark. He began making wooden toys in 1932, but his https://lego-x.com/2021/12/07/the-best-places-to-buy-lego business struggled during the Great Depression. Christiansen changed the name of the company “Lego,” which is an abbreviation for leg godt (which is “play well” in Danish).

In 1934, Lego introduced plastic bricks to make production sets and the first sets were marketed. The company also launched an entirely new division, Dakta, that would focus on educational products.

In the last quarter of the 20th century Lego continued to expand its product range and marketing efforts. In 1971 Lego introduced furniture and dollhouses, and in 1974, the first Lego human figures came out. The minifigures later evolved into the design that we use today. Lego began to produce more sophisticated Lego Technic sets for older children.

Lego introduced the World Cup Lego Building Contest in 1987 to encourage children to participate. The event took place in Billund and 38 children from 17 countries took part. Lego started creating theme sets in the same year. These sets were seen as components of the system. These included Lego Space, Lego Castle and Lego Town (later renamed Lego City) as well as Lego FabuLand. Lego also deviated from its standard smiley-faced characters for the first time in 1988 with a line of pirate Lego characters that came with various facial expressions and expressions.

In 1999, Lego changed the way it licensed characters from franchises. It began offering Lego versions of popular characters such as Spider-Man, Star Wars, Harry Potter, Avatar: The Last Airbender, and many others. Critics and fans reacted in different ways to this decision.

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